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THE BORED APE GAZETTE

#1 name in bored ape news .

• May 14, 2023

COMING UP: The Bored Ape Singapore Club Is Hosting A Get Together Next Weekend!

Next weekend will be anything but boring as the bored ape singapore club gets ready to raise the roof at its ape house event; and every bored ape yacht club member is invited, the bored ape singapore club, a singaporean community of over 200 bayc members, is hosting its fifth apehouse event dubbed “big haus nft gallery launch” on may 20th., during the event, bayc members will have the chance to meet fellow nft enthusiasts and find out more about a big metaverse partnership., “apehouse v, which will be held at big haus on 20 may, from 3pm to 6pm, is meant to be a relaxed get-together for bayc collectors,” according to the baycsg. “the event will also serve as the kickstart to a partnership between bored island group and metaverse platform the sandbox.”, check out a sneak peak of the venue below:.

“BIG HAUS ready for ApeHouse, El Papas Fritas tweeted yesterday. “ Really well done brothers @broynco @jayefunk. Can’t wait! @baycsg.”

Bayc members that are interested in attending apehouse v can rsvp here: https://apehouse.peatix.com.

As the Bored Ape Gazette previously reported, the BASC has been hosting events and parties in Southeast Asia for the past year. Watch a video from the group's end of the 2022 event below:

The bored ape gazette will continue to follow the basc and will keep you posted on what they do next also, be sure to follow the basc on twitter @baycsg..

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High Court affirms NFTs as a form of 'property', says it has jurisdiction over blockchain disputes involving S'pore party

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SINGAPORE — The High Court has ruled that a non-fungible token (NFT) is a form of property and not merely information or code on the blockchain.

The Bored Ape Yacht Club is a set of 10,000 cartoon monkeys made by US-based company Yuga Labs.

• The High Court issued the grounds for its judgement on the barring of sale and transfer of an NFT on Friday (Oct 21)
• The injunction was issued by the Singapore High Court on May 13 and is said to be the first in Asia to protect an NFT called the Bored Ape NFT 
• It is the first court case here which dealt with whether NFTs were counted as assets 

Charlene Goh

It has also ruled that it has the jurisdiction to hear cases of dispute involving blockchains despite its borderless and decentralised nature, and that a legal claim can be brought on a person whose identity is hidden behind a pseudonym.

These were the key points from Judge Lee Seiu Kin's grounds of judgement, which the court issued on Friday (Oct 21), on the barring of sale and transfer of an NFT called the Bored Ape NFT — the first court case here which dealt with whether NFTs counted as assets. 

The injunction was issued by the High Court on May 13 and was said to be the first in Asia to protect an NFT. 

These tokens have a unique digital signature that exists on a public ledger called a blockchain, which keeps a record of all the transactions relating to the NFT.

This digital signature means that every NFT is unique, with no two being alike, meaning that someone can own items such as digital art images and videos.

The claimant in this case is Mr Janesh Rajkumar, a Singaporean who owned an NFT from the Bored Ape Yacht Club. He had used it as collateral for a loan to borrow cryptocurrencies from a Twitter user with the handle “chefpierre.eth”. 

Court documents stated that the NFTs within the collection were “hugely popular” and owned by a number of celebrities such as Justin Bieber. 

“This, according to the claimant, spoke volumes as to the monetary value placed on NFTs within the Bored Ape Yacht Club collection, and the fact that such NFTs were also status symbols,” Judge Lee said. 

Mr Janesh had bought the NFT from another user on Aug 6, 2021 for 15.99 Ether, a form of cryptocurrency. The value of 15.99 Ether as of the time this article is published is about S$30,000. 

He would often enter into loan transactions with other users to borrow cryptocurrencies using NFTs as collaterals.

However, as the Bored Ape NFT was precious to him, Mr Janesh would “take special care” when using it, such as only dealing with reputable lenders highly ranked by the platform’s ranking system. 

He would also inform lenders that they should not use the “foreclose” option on the platform without allowing him reasonable opportunities to make full repayment of the loan. 

However, this did not go as planned when he was dealing with the defendant, “chefpierre.eth”.

Mr Janesh had reached out to him sometime in early January to discuss the possibility of obtaining a loan. 

After entering a deal and successfully paying off the loan, Mr Janesh entered into another deal with the defendant in March. 

When he requested for extra time to repay the loan, "chefpierre.eth" agreed at first and reassured him that the NFT would be returned once the loan was repaid in full.

However, the defendant later changed his mind and told him that he would use the “foreclose option” on the platform if the full sum was not repaid in full by April 21. 

This would mean that ownership of the NFT would be transferred to the defendant. 

When Mr Janesh did not repay him in time, the defendant then transferred the NFT into his own wallet. 

Since then, the claimant discovered that the defendant had listed his NFT for sale on an online NFT marketplace. 

Devastated by his loss, Mr Janesh then filed a suit against "chefpierre.eth", claiming that he had an equitable proprietary claim over the NFT. 

He also made an urgent application to the court for an injunction, as there was "a real risk of dissipation and disposal" of the NFT. 

To protect the NFT, the Singapore High Court issued an injunction on May 13. 

GROUNDS FOR THE INJUNCTION

Judge Lee said that he was "satisfied" that the court had the jurisdiction to hear Mr Janesh's application.

"While the decentralised nature of blockchains may pose difficulties when it comes to establishing jurisdiction, to my mind, there had to be a court which had the jurisdiction to hear the dispute," he wrote in his grounds of judgement.

"In the present case, based on the available facts before me, that court was the Singapore court. The primary connecting factor was the fact that the claimant was located in Singapore, and carried on his business here."

The claimant’s lawyer, Mr Shaun Leong of Withers Khattarwong, said the judgement shows that the rule of law prevails even though the world of Web3 and blockchain is decentralised. 

“Where disputes may arise over digital assets sited in the borderless, decentralised blockchain, the Singapore Courts can take jurisdiction over such disputes,” he said. 

Judge Lee also deemed that the present case has demonstrated that it is "perfectly possible to have concluded a contract with someone else online, where both parties have concealed their true identities using pseudonyms".

“Should a claimant be barred from seeking interim relief, or bringing a claim, unless he is able to name the defendant, instead of using his pseudonym? I think not.” 

Judge Lee also ruled that NFTs have the attributes of property and are not merely information or code on the blockchain. 

“Ultimately, the court found that our client's NFT was worth protecting and issued a worldwide proprietary injunction to protect the NFT,” Mr Leong noted.

Speaking to TODAY on Friday, the executive director of That.Legal LLC Mark Teng said that the case was ground-breaking as it provided an explicit recognition of NFTs as a legal or proprietary asset. 

“This is amazing news for everyone involved in the NFT space, but especially so for NFT owners,” said Mr Teng.

He added that the newly elevated status of NFTs means that they are protectable under the law.

This development in case law is also significant because of the precedent that it sets.

“If NFTs are recognised legal assets, then all valid contracts, deals and agreements pertaining to them will also be legally recognised,” he said. 

According to Mr Teng, there was much uncertainty in this area prior to this. 

“Now, the NFT space will be able to flourish to its fullest potential, with parties knowing that their assets are protected by the law,” he said.

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Singapore court freezes sale, transfer of a Bored Ape Yacht Club NFT

• FILE PHOTO: A representation of cryptocurrency Ethereum is seen next to non-fungible tokens (NFTs) of Yuga Labs "Bored Ape Yacht Club" collection displayed on its website, in this illustration picture taken March 24, 2022. REUTERS/Florence Lo/Illustration/File Photo REUTERS

SINGAPORE’S courts have granted a proprietary injunction to freeze the sale and ownership transfer of a Bored Ape Yacht Club (BAYC) non-fungible token (NFT), on behalf of a Singaporean investor against an unknown defendant. 

The injunction was ordered on May 13 in the High Court and will be effective until after a trial of the matter. The investor, identified as Janesh Rajkumar on a court hearing list, is arguing for an equitable proprietary claim over the NFT, and accusing the defendant of wrongful conversion of the NFT as well as a breach of contract.

In January this year, Rajkumar reached out to the defendant, known only by the pseudonym chefpierre.eth, to refinance an existing cryptocurrency loan, according to a statement of claim presented before the court.

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Bored & Hungry Singapore Pop-Up – Bored Ape Yacht Club-Themed Restaurant in Singapore

Bored & Hungry is a Non-Fungible Token (NFT) themed restaurant which is inspired by the world famous NFT project, Bored Ape Yacht Club (BAYC). The restaurant was established by founder Andy Nguyen in March 2022 in Long Beach, California.

Bored & Hungry—Bored Ape Yacht Club-Themed Restaurant—will be having its first pop-up in Singapore for a week from 11 to 19 Aug 2023.

Since its opening in 2022, the Bored & Hungry franchise has gained a devoted and passionate fan base, thanks to its delicious signature smashburgers.

The Parlour Singapore—a pioneer NFT lounge in Singapore—has hosted a wide array of innovative ventures and gatherings related to NFTs, such as BAYC (SG), Goblintown, Azuki, and others.

Within The Parlour Singapore, you can find Mirage, a bar & restaurant, where patrons can enjoy a diverse range of craft beers and savor a distinct fusion of Mediterranean and Japanese culinary influences.

Bored & Hungry Singapore Pop-Up Dates: 11 -19 August 2023 5:00-10:30pm (last orders for food 9:30pm) The Parlour Singapore (Mirage) 140 Owen Road, Singapore 218940

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Apes Ahoy in Singapore: BAYC-Themed Pop-Up Restaurant Coming Ashore

Prepare your taste buds for an extraordinary culinary event starting tomorrow, set to captivate food enthusiasts and NFT aficionados alike. The Bored & Hungry non-fungible tokens (NFT)-backed burger establishment , celebrated across America for their iconic smash-style burgers and lauded as the "best" by Good Morning America, are embarking on an exhilarating journey to Singapore, bringing a week-long collaborative pop-up that promises an unforgettable gastronomic experience.

The captivating narrative extends its tendrils to the heart of Singapore's first NFT bar and bistro, The Parlour Mirage , where this one-of-a-kind pop-up will unfold. It stands as an avant-garde NFT lounge that has curated a diverse tapestry of pioneering endeavours and gatherings within the realm of NFTs. This dynamic space has provided a vibrant canvas for an array of innovative initiatives, including the likes of BAYC (SG), Goblintown, Azuki, and more.

In addition, with roots deeply intertwined with the world-renowned NFT project, Bored Ape Yacht Club (BAYC), Bored & Hungry stands as a beacon of innovation in the culinary realm. The visionary behind this culinary haven, founder Andy Nguyen, brought the concept to life last year, nestled within the vibrant tapestry of Long Beach, California.

Now, the Bored & Hungry — Bored Ape Yacht Club-Themed Restaurant — prepares to grace Singapore with its inaugural pop-up experience from 11 to 19 August 2023.

Bored & Hungry is coming to Singapore. Exclusively launching with the Bored Ape Singapore Club 🫡 RSVP now for this Friday! 🍔🍟 https://t.co/jspQOjM0Cw — Bored Ape Singapore Club (@baycsg) August 7, 2023

Bored & Hungry? What is That?

Seated at the crossroads of culinary and artistic exploration, this pioneering venture emerges as the inaugural physical manifestation of the BAYC theme, nestled within the heart of Long Beach, California. What initially set sail as a temporary pop-up swiftly morphed into a permanent culinary haven due to its resounding success, marking a testament to the fervour surrounding the Bored Ape experience.

True to its appellation, Bored and Hungry redefines the mundane and invites patrons to immerse themselves in an authentic Bored Ape encounter that defies monotony. A masterful representation of the BAYC ethos, the restaurant's design echoes the intricate facets of the iconic BAYC bar, seamlessly extending the digital narrative into the physical space. From hand-drawn spirits adorning the walls to meticulously placed anchors and signs bearing the rallying cries of "FOMO" and "FUD Destroyer," every detail envelopes visitors in an immersive artistic voyage.

Notably, the establishment's glass entry walls are adorned with green slime — a conspicuous homage to the Mutant Ape Yacht Club (MAYC), cleverly encapsulating the broader narrative of the BAYC universe. Beyond the artistic allure, Bored and Hungry extends its uniqueness to the very heart of its culinary offerings. Each burger box and french fries bag dons the visage of a Bored Ape or a Mutant Ape avatar, harmoniously juxtaposed with the brand's logo.

Meet the NFT-Themed Restaurant’s Founder!

Bored & Hungry, a culinary vision masterminded by the seasoned US-based restaurateur Andy Nguyen, embarked on a trajectory far beyond the conventional. Initially poised for a 2022 debut as a vegan eatery, his journey took an unexpected turn upon his immersion into the realm of NFTs, catalysed by his acquisition of Bored Ape #6184. This encounter unveiled the boundless potential of an NFT-themed restaurant, setting the stage for the birth of Bored & Hungry, a culinary haven elegantly encapsulating the ethos of BAYC.

Enlisting the expertise of Kevin Seo, co-founder of Food Fighters Universe, Andy orchestrated a strategic alliance that translated vision into reality. An investment of $300,000 marked the inception of Bored & Hungry as a temporary pop-up — a tactical measure to gauge the pulse of the local community's reception. The 1,700-square-foot establishment, located a little over 30km from both Disneyland and Los Angeles International Airport, witnessed a parade of intrigued patrons, from NFT connoisseurs to the uninitiated, serving as an unequivocal testament to the instant allure of Bored & Hungry.

The outlet in Long Beach, California

This triumph offered an unmistakable message to Andy — one that beckoned a transition from a fleeting concept to a steadfast institution. Thus, Bored & Hungry solidified its status as a permanent restaurant, a testament to the dynamic interplay of culinary innovation and the immersive potential of NFT-themed experiences.

It is worth noting that Bored and Hungry's synergy with the creators of BAYC at Yuga Labs is not bound by official partnerships, contrary to certain prevailing perceptions.

Arise, NFT Enthusiasts, Bored Ape Aficionados, and All Foodies in Singapore!

While the curtain has yet to rise on the burger menu for the anticipated Singapore pop-up, a delectable anticipation lingers in the air. Embracing a culinary tradition where burger and beer coalesce, the pop-up experience offers the opportunity to complement these delectable offerings with frosty pints of craft beer, elegantly dispensed from The Parlour Mirage's thoughtfully curated selection.

Source: Bored & Hungry ─ Mouth-watering smash burgers, piping hot golden fries, and more awaits!

You can sign up on Peatix for the Bored & Hungry Bored Ape Club Singapore Meet Up that will happen on 11 August from 8pm to 10pm. Or simply head down to the pop-up restaurant from 11 to 19 August, 5pm to 10.30pm (last order for food 9.30pm) at The Parlour Singapore (Mirage) on 140 Owen Road, Singapore 218940.

Source: Google Maps

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How a Popular Miami Nightclub Spawned a Celeb Following—and Trio of Residential Towers

Drinks, dancing, and celebrity sightings are the stock in trade of any good nightclub. e11even fuses all three, plus more, for unmatched entertainment and luxury., by jay cheshes.

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A pair of acrobats suspended from ropes contort above the dance floor, their routine pausing the smoke-machined, laser-beamed, strobe-battered madness. Drones buzz around the room, filming everything for the post-party highlight reel. 

Just after 4 a.m., DJ Deadmau5—the electronic-dance-music (EDM) superstar who often sells out stadiums—begins his set, filling the 13,500-square-foot club with pulsing sound, the LED eyes of his signature mouse helmet glowing green. Large frosted bottles of E11even-brand vodka are crammed into ice buckets everywhere. Go-go dancers, clad only in race-car helmets and body paint applied to look like F1 driver uniforms, flank the DJ booth. Other young women in lingerie are gyrating on platforms throughout the room. In the middle of it all, a “massage girl” offers head rubs. Down in the pit, a bride-to-be celebrates with friends, flipping back her white veil. 

In the decade since it opened its doors in downtown Miami, E11even has transcended the space most nightclubs occupy to become a full-fledged phenomenon, with a cult following and vast global reach. In 2023, E11even-hosted parties popped up at the Cannes Film Festival and the Monte Carlo Grand Prix, exporting the club’s particular brand of unbridled excess as they’d done previously at seven Super Bowls and the 2018 World Cup, in Moscow. Recently, management has been scouting locations for new clubs in Tokyo, London, New York City, and Las Vegas. “We’ve had a ton of offers, but it has to be right,” DeGori says. 

E11even is an unlikely sensation, mixing the risqué, somewhat tawdry, world of bachelor-party lap dances and dollar bills stuffed into G-strings with A-list musical acts and Cirque du Soleil–style theatrics, all packaged with plush gold banquettes and a bone-rattling sound system. It’s an oddly seamless mash-up of manic luxury and sexually charged hedonism, fueled by large-format bottles of Champagne, vodka, and tequila. “It’s many different things to many different people,” says DeGori. “To explain how it works together—you can’t do it.” 

E11even might be the first nightclub anywhere to birth a residential tower, which is not all that surprising, actually, when you consider its roots. The club’s origins go back to the early 2000s, when cofounder Marc Roberts—a former sports agent from New York who had worked with heavyweight boxing champ Shannon Briggs and NFL star Tyrone Wheatley—began buying land in South Florida. Entering the real-estate-speculation game, he set his sights on Miami’s mostly desolate Park West neighborhood, snapping up as many abandoned buildings and vacant lots as he could. Roberts didn’t know what the area, tucked between Miami’s Design District and the luxury enclave on the waterfront at Brickell, might eventually become, but he was willing to bet it would be worth a fortune one day. “I just knew it was the best land in Miami,” he says. 

Attempts to transform the area into a 24-hour entertainment district, bringing a bit of Las Vegas into central Miami, had mostly fizzled out by 2012, when Roberts began angling to acquire the Gold Rush , a strip club with a rare 24-hour license to serve liquor and host nude entertainment, abutting plots he’d already bought. Roberts guessed owner Jack Galardi, an octogenarian gentlemen’s-club mogul known to be a shrewd and intractable businessman, would drive a hard bargain—if he could be persuaded to sell at all. 

In the weeks after the Gold Rush deal closed for $11.9 million, news reports began trumpeting developments coming to Park West and its environs. All at once, a number of long-debated infrastructure improvements were announced: The neighborhood wasn’t on its way to becoming a new Las Vegas Strip, exactly, but suddenly a train station, a mega-mall (which Roberts had been attached to early on), and a highway extension were all in the works. The value of the land soared overnight. 

I flipped the usual formula. At E11even, everyone else is a spectator to the VIP experience – E11even managing partner Dennis DeGori

Roberts and his actual partner on the Gold Rush deal, Michael Simkins—a young power player on the Miami real-estate scene with deep roots in the community (his industrialist father, Leon, had been a major local philanthropist)—decided to keep the strip club going as a revenue source while they considered the fate of the site. They hired a consultant to help locate a third party to run the place for them. “Every strip-club operator in the world contacted us,” says Roberts. “We were the prettiest girl at the prom.”

Rather than partner with any of them and fork over the bulk of the profits, Roberts and Simkins decided to build their own management team. They flew in DeGori, who’d spent more than 30 years running clubs and who came widely recommended, from Vegas. DeGori had opened dozens of venues across the country for his mentor Michael Peter—the founder of the Solid Gold and Pure Platinum brands who is sometimes called the godfather of the modern gentlemen’s club—before launching his own spots, including Scores Chicago and the Penthouse Club in Las Vegas. Instead of simply taking over the Gold Rush, DeGori suggested replacing the club with a new sort of hybrid nightlife model, mixing elements of a gentlemen’s club, a classic dance club, and a live-music venue. It was an audacious idea, and one he’d been toying with for decades. “I thought, ‘I can put everything together, and it will be spectacular,’ ” he says. 

Roberts and Simkins, seduced by DeGori’s vision, brought him on board as a partner. Together they began developing plans, eventually gutting the building down to its exterior walls. (To retain the valuable 24-hour license, the club itself couldn’t get any bigger than its original 13,500 square feet.) Simkins told friends he believed it “would be one of the top-five most successful nightclubs in the United States after it opened.” They had their doubts. 

DeGori—who, despite the whole “Make it rain” thing, describes himself as reserved and behind-the-scenes—began assembling a dream team, a sort of Ocean’s Eleven heist crew to help him execute his plan for the club, luring high-powered operating partners, many from Las Vegas, with generous offers. “Moving bonus, signing bonus—I felt like a first-round draft pick,” says Gino LoPinto, a veteran of the after-hours-club scene in Vegas who came on as the gregarious front man in charge of marketing and talent booking. Daniel Solomon, who had helped Marquee , in Vegas, become the highest-grossing dance club in the country after rising to become the youngest general manager in the Tao group at 25, brought his deep contacts in the EDM scene. A VIP wrangler named Rob Crosoli made the move from Chicago. Even security chief Derick Henry, who had done protection work for Prince, the Jonas Brothers, and Mary J. Blige, got a piece of the business. “In a club like this, security is huge,” says DeGori. 

As what would turn out to be a $44 million build-out continued, the owners and managing partners brainstormed ideas for a name. They wanted something open-ended, vague, hard to define. It wasn’t a classic dance club, concert venue, lounge, or cabaret theater. It was all of those things, and none of them. 

The address was on 11th Street. DeGori, whose daughter had just turned 11, began seeing the number everywhere. “I really like it, because it says nothing,” he explains. They couldn’t trademark a number, but a distinctive spelling, E11even, would work. In the build-up to opening, they erected cryptic billboards across Miami. “Whatis11.com” followed by “It is what you think it is.” According to LoPinto, “We never explained what it was.” 

E11even, billed as the “world’s first and only 24/7 Ultraclub,” was originally open nonstop seven days a week. (Hours were later curtailed by the pandemic, and now the club is open around the clock from only Wednesday to Monday.) The first few months were a struggle. “We were bleeding money,” says Roberts, “and then all of a sudden, it just started clicking.” Soon, celebrities began showing up. Leonardo DiCaprio made an early appearance. One night, Miley Cyrus jumped onto the pole in the middle of the pit. Idris Elba moonlighted in the DJ booth. 

After Usher performed during the club’s first New Year’s Eve, E11even began booking some of the biggest names in hip-hop and electronic music, from Diplo to DJ Marshmello, Cardi B. to Snoop Dogg. Drake, who rang in the New Year in 2016, was the first artist to perform in the pit, surrounded by fans, pioneering the up-close-and-personal staging that has since become a hallmark of E11even at its wildest. (Altogether, Drake has played the club seven times.) 

For the first few years, as the business’s fortunes began soaring, Roberts and Simkins remained mostly hands-off—more landlords than operators. Simkins, active in the civic affairs of his Miami Beach community, worried about the reputational risk of attaching his name to the club and the potential strain on his marriage. His wife, Nikki, who’d been his high-school sweetheart, “was freaked out,” he says. “It was one thing to buy it and lease it, which she was on board for, but this shift into partnering on the business was heavy for her. So certain promises were made… that I would only go to the club with her, and that was the rule for the first six years.” 

The E11even management team, always quick to capitalize on new trends, jumped on the cryptocurrency craze early on, as Bitcoin mania engulfed Miami during the rise and fall of Sam Bankman-Fried’s house-of-cards exchange, FTX. E11even became the first nightclub in the country to accept Bitcoin. During Miami’s inaugural Bitcoin Conference , the club was often packed with big spenders flashing their crypto wallets. E11even even sold a special diamond-encrusted Bitcoin hat for $50,000. 

In late 2021, the company spent nearly $400,000 acquiring a Bored Ape Yacht Club NFT—No. 11, of course. (The value of Bored Ape NFTs has since plummeted.) E11even’s Ape became the new mascot and the launching pad for a label, E11even Music , run by LoPinto. (It later released a track from a new EDM artist, 11Ape , an in-house creation who performs anonymously wearing a Bored Ape mask.) In the spring of 2022, the club released its own collection of 1,111 NFTs. Buyers were granted membership in the E11even Captain’s Club and special access to the facilities, among other perks, for 3 ETH (about $7,900 at the time). 

The halo effect of an unforgettable evening may help explain why so many of the club’s business partnerships have succeeded. Real-estate developer Ryan Shear, principal of PMG, which has built many condo towers in Miami and New York, was having a big night out at E11even a few years ago when he asked to meet Roberts, who was seated upstairs at his usual table overlooking the pit. Soon they were tossing around ideas for an E11even high-rise on the land Roberts and Simkins owned across the street. “We’d kill it,” said Roberts, selling the proposal hard. 

It’s many different things to many different people. To explain how it works together—you can’t do it. – Dennis DeGori

The first units went on sale in January 2021, a year and a half before a foundation was poured. All were sold fully furnished, so they could function as hotel rooms when not in use by their owners. A few deep-pocketed E11even fans bought up entire floors. Prospective buyers were tantalized by a whole set of perks, including access to a beach club on South Beach, about a 20-minute drive away, and to the tower’s many amenities, among them a 10,000-square-foot spa and wellness studio offering Ayurvedic treatments designed by Deepak Chopra (his first residential project), a cigar club, and a restaurant. The 449-unit tower, containing everything from $300,000 studios to $10 million penthouses, sold out in six months. 

A second tower hit the market in late 2021, with plans for condos, a private members’ club, and a helipad on top. Sibling influencers Jake and Logan Paul both reportedly bought penthouse units, with listing prices of $20.5 million apiece, off-plan. A third tower went on sale a few months later. A fourth isn’t out of the question, says Simkins, once the last one sells out. 

“Come back in a couple of years—you’re not going to believe your eyes,” says Roberts, a born salesman, of the partners’ plans to transform the area surrounding the club into one massive brand extension. Recently, they have started referring to it as District E11even. “This is a whole new city,” he says. “This will be the most famous entertainment street in the world when we’re done with it. 

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