yacht club restaurant frisco

Suburban Yacht Club Now Open at Granite Park

yacht club restaurant frisco

Suburban Yacht Club , the latest restaurant concept from the team at  33 Restaurant Group  opens Tuesday, September 7th at The Boardwalk at Granite Park. The coastal cantina inspired by laidback SoCal vibes features tropical drinks and chef-driven boardwalk fare.

“Under the leadership of a great team of culinary professionals including  Culinary Director Brian C. Luscher  and  Director of Operations Kristin Wisniewski,  we are ready to share a yacht club experience in the heart of Plano,” says  33 Restaurant Group Founder Preston Lancaster . 

“From the overall decor and color palate reminiscent of San Diego sunsets to the ebb and flow of the Pacific, every detail is a departure from everyday Texas to an unforgettable SoCal experience”.

Chef Brian Luscher, Director of Culinary, has masterfully created a Yacht Club culinary experience that ranges from SoCal streetside tacos, boardwalk burgers and baskets, as well as fresh ceviche and baja-style dishes.  The menu showcases unique dishes such as Flamin’ Hot Cheetos Elote, Jala-piña BBQ Chicken Asado and an Epic Shrimp Burrito. Mix and match streetside fare includes Short Rib Quessabirria, a Grilled Fresh Catch Tostada and the signature Baja Beer Battered Fish Tacos. Brian Pappalardo, formerly of The Grape takes helm of the Suburban Yacht Club galley.

yacht club restaurant frisco

The tropical Tiki drink menu includes playfully named cocktails such as the Seafoam Surfer, Tiki Tai, Pick Your Poison and Basic Beach. Scorpion Bowls meant to be shared with friends and sangrias on tap highlight the spirited menu. Four “endless summer” frozen libations include a Cuba Libre, Frojito, Blue Oahu and a Mangonada Margarita.  Happy Hour is offered Monday-Friday from 3pm-6pm with $2 off house wines and drafts, $5 Socorro or Tito’s and $6 house margaritas and food specials including Chef Kiss Queso, Baja Fish Tacos, SoCal Ceviche and Flamin’ Hot Cheetos Elote.

Suburban Yacht Club is located at 5872 TX-121 in Plano. For more information with the latest details, follow Suburban Yacht Club on Facebook at  www.facebook.com/SuburbanYachtClub.com . Hours of operation are Monday-Saturday 3pm-11pm and Sunday 3pm-10pm with lunch hours coming soon.

33 Restaurant Group owns and operates Union Bear Brewing Company, Cadillac Pizza Pub and The Yard in McKinney, Taverna Rossa Craft Pizza and Beer in Plano and Southlake and Heritage Pizza and Taproom in The Colony. For more information about 33 Restaurant Group, please go to  33restaurants.com .

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Suburban Yacht Club

Coastal vibes at Suburban Yacht Club make you feel like you've just hopped in off the boardwalk. (Courtesy)

Chef Brian C. Luscher just opened Suburban Yacht Club in Plano.

Suburban Yacht Club offers al fresco dining on a covered patio at Granite Park. (Courtesy)

Suburban Yacht Club serves tropical drinks and boardwalk-inspired food. (Photo by Manny Rodriguez)

The ceviche is a favorite appetizer at Suburban Yacht Club. (Courtesy)

The Basic Beach is served in an inflatable flamingo at Suburban Yacht Club. (Courtesy)

yacht club restaurant frisco

Brian Luscher’s Suburban Yacht Club Brings SoCal Vibes to Plano’s Granite Park

Elaborate cocktails and boardwalk fare make for an immersive north texas destination.

Coastal vibes at Suburban Yacht Club make you feel like you've just hopped in off the boardwalk. (Courtesy)

A fter The Grape, an iconic Dallas spot in Lower Greenville, shuttered in 2019 , co-owner and chef Brian Luscher set his sights on the suburbs. He joined 33 Restaurant Group (based in Frisco), known for Plano’s Union Bear Brewing Co., McKinney’s Cadillac Pizza Pub, and more, debuting Suburban Yacht Club at The Boardwalk at Granite Park in Plano just a month ago. A coastal cantina inspired by the boardwalks of Southern California, the new restaurant features elaborate tropical cocktails and delicious bites.

When you walk inside of the space, it feels as if you hopped into a restaurant off the pier. There are a few large screens displaying ocean settings and a breezy indoor/outdoor arrangement with massive garage door-style windows. But it’s the moment you see the tropical drinks that you feel fully transported.

Suburban Yacht Club

From four kinds of frozen cocktails, including a Mangonada Margarita and Cuba Libre, to watermelon basil vodka drinks served in an inflatable flamingo (the Basic Beach), the drink menu has a lot to explore. I opted for the Tiki Tai, a refreshing twist on a Mai Tai with Plantation Pineapple and Kuleana Nanea Rum, orange curacao, orgeat, and pandan foam. The Almost Paradise was also a favorite with tequila, gin, grapefruit, coconut syrup, orgeat, and purple pea flower. Another best-seller is the Seafoam Surfer, Suburban Yacht Club’s blue-hued take on a margarita.

If you come in with a group, there are two “Scorpion Bowls” that come with all of the bells and whistles for a good time. Options include Captain Ron’s Punch with rum and Weekend at Bernie’s, a tequila-based drink.

Suburban Yacht Club

The food menu at Suburban Yacht Club is also vast, so I’ll narrow it down with some favorites. Definitely start with the Flamin’ Hot Cheetos Elote. Paired with the SoCal Coastal Ceviche, both are delicious and won’t ruin your appetite for mains. The “Bowls and Baskets” portion of the menu is inspired by dishes you’ll find walking along any beach or boardwalk in Southern California. A beach burger, fish sandwich, shrimp burrito are just a few suggestions. We mixed and matched tacos because there are so many intriguing options on the menu including a short rib quesabirria, pork carnitas, and Baja bbq chicken. But it was the Baja beer-battered fish tacos that I couldn’t put down.

Lastly, be prepared if you order the pineapple upside-down cake. It is humongous, and it was so good that we finished it all. We left the restaurant very full, but happily so.

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Hop aboard! Suburban Yacht Club opens in The Boardwalk at Granite Park

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yacht club restaurant frisco

No two Brian Luscher concepts are alike. After the closing of Greenville Avenue favorite The Grape in 2019, we’re elated to see his new concept, Suburban Yacht Club, which opened earlier this month at The Boardwalk at Granite Park. With Suburban Yacht Club, Luscher hopes to provide an escape from the suburbs and recreate the vibe of the golden coast.

Inside Suburban Yacht Club are several chairs and booths designed to resemble seats on a boat. The large bar, encased with bamboo, looks similar to a beach bar setup. 

“We want you to feel like you're on the southern California coast, at the corner of 121 of the [Dallas North] Tollway,” Luscher tells Local Profile . “In the middle of all of these glass buildings, we want people to just have some fun and relax, and have some great drinks in a gorgeous atmosphere.”

From the bar, diners can enjoy a variety of sangrias, wines, beers and some cocktails on tap. Proving to a popular libation over the past few weeks is the fruity and refreshing hibiscus paloma, made with hibiscus and lime infused Corazón Tequila, grapefruit, lime and agave ($13). If you’re not big on the booze taste, the hibiscus paloma is a good, sweet choice. Equally as refreshing is the tropical red sangria, made with pinot noir, brandy and island mojo.

If you want to step it up a notch, we recommend Suburban Yacht Club’s signature seafoam surfer cocktail, comprised of Casa Noble Crystal, Gran Marnier, agave, lime and salty seafoam. This bold cocktail, with hints of coconut flavor will transport you right to the beach.

yacht club restaurant frisco

Before each meal, the staff starts off each party with a “toast to the coast,” giving diners a small sample of their daily rotating aqua fresca.

Now, any restaurant with a seaside theme is pretty much obligated to deliver on their ceviche, and Suburban Yacht Club’s socal coastal ceviche does not disappoint ($14). Made daily in house and containing a sweet and spicy blend of citus-cured seafood and avocado, this ceviche is a colorful treat and makes for a west coast style experience on your taste buds.

While the restaurant’s overall aesthetic may imply Suburban Yacht Club is a seafood joint, Luscher says it’s mostly inspired by California’s Baja region and their cuisine. Plates like the jala-piña BBQ chicken asado encapsulate savory, Latin flavors ($16). 

If you want to mix up Suburban Yacht Club’s surf and turf offerings, we recommend mixing and matching from the menu’s streetside section, containing items within both realms. You can choose two items for $13 or three for $17. We particularly enjoyed the short rib quesabirria, with a side of consomme for dipping, paired with the baja beer battered fish tacos. 

yacht club restaurant frisco

Fans of Luscher’s other concepts, including The Grape and the eponymous Luscher’s, will be excited to see a cheeseburger on the menu, especially after not having a Luscher’s cheeseburger since the closing of The Grape. Luscher was inspired to create this burger after walking on a boardwalk with his wife from Los Angeles to Santa Monica. 

“I said, ‘Hey babe, you want to get a burger,’” Luscher says. “Everybody was eating a burger. And I was just inspired by how simple and straightforward it was. You could just walk up to a beach bar and get this killer burger with wax paper and a plastic basket. And that's kind of what we're emulating to do here; this awesome, straightforward burger.”

At the moment, Suburban Yacht Club is only open for dinner (or a late lunch, beginning at 3 p.m., because some days, you just need to cut out of the office early). As Luscher’s track record proves, Suburban Yacht Club is a fresh, new hit for him.

Suburban Yacht Club . 5872 TX-121 #104, Plano. Open 3 to 11 p.m. Monday through Saturday; 3 to 10 p.m. Sunday.

Check out another fun date spot that just opened if you love a good round of mini golf... The Puttery in Grandscape !

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Suburban Yacht Club

5872 TX-121 Suite 104 Plano, TX 75024 Map It

972-905-3664

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Suburban Yacht Club

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Accepts reservations

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  • Enjoy a diverse menu perfect for brunch enthusiasts, seafood lovers, taco fanatics, vegetarians, and vegans
  • Savor flavorful dishes like short rib tacos, salmon, California burrito while enjoying strong and delicious drinks
  • Experience exceptional service from cheerful hosts to attentive servers like Mario

Menu and popular items

Highlighted reviews, know before you go.

  • For a more personalized experience or special recommendations on vegetarian/vegan options or unique cocktails, engage with knowledgeable staff members like Lexxie or Chelsea
  • Visit during drink specials on Sundays after 4pm to enjoy great deals on beverages
  • Consider sitting outside to enjoy an island-like ambiance complete with sand-and-water TV screens; ideal for dates or watching games
  • During holidays or themed events like Sleigh Club pop-up (e.g., Christmas theme), expect festive decorations paired with tasty appetizers served in fancy mugs

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food Restaurant News

Plano restaurant with funny name, Suburban Yacht Club, is now open

Chef brian luscher, of dallas restaurant the grape, created the socal-themed menu..

yacht club restaurant frisco

Senior Food Reporter

12:41 PM on Sep 6, 2021 CDT

The Seafoam Surfer cocktail is made with with tequila, Grand Marnier, agave, lime and salty...

No, your yacht can’t tie up outside of Suburban Yacht Club in Plano. But almost everything else about it will make you feel like you’re in Southern California, with the wind in your hair, frozen cocktail in hand. There’s even a tiny, manmade body of water outside, at Granite Park. Sip enough rum and this Plano boardwalk might start to resemble Santa Monica Pier. Well, maybe.

Suburban Yacht Club opened Sept. 7, 2021 and offers a playful new place to soak up SoCal vibes without the plane ride.

This new “Best Coast”-themed restaurant has a menu to match the decor. Chef Brian Luscher, who owned and operated The Grape in Dallas for years , joined the 33 Restaurant Group team after The Grape shut down for good in 2019.

Related: ‘I’ll have the quickie’: How the Grape changed dining in Dallas

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Suburban Yacht Club is Luscher’s first new restaurant menu since The Grape, and here, he seems to be having a lot of fun. Luscher’s team includes Dallas chef Daniel Pittman, who made great food at LUCK (Local Urban Craft Kitchen) in Trinity Groves before he left in 2019 .

The Basic Beach, a watermelon-basil vodka cocktail, shows the playfulness at Suburban Yacht...

Dinner probably starts with a cocktail, and the four frozen beverages like a Frojito or a Mangonada Margarita might hit the spot in the heat. Two shareable cocktails, priced at $35 and $40, come with fanfare: sparklers or flaming fruit. You probably need one.

33 Restaurant Group founder Preston Lancaster, who operates six other restaurants in the Dallas-Fort Worth suburbs, grew up in North Texas but now lives in San Diego. Many potential restaurant customers around here are doing the opposite: Toyota’s headquarters, just on the other side of the Dallas North Tollway, brought thousands of Californians to Texas in 2017.

Lancaster and his team also operate Union Bear Brewing Co., which is a few doors down in Plano’s Granite Park. Their other restaurants are Cadillac Pizza Pub and The Yard, both in McKinney; Taverna Rossa in Plano and Southlake; and Heritage Pizza and Taproom in The Colony.

The Baja beer-battered fish (far right) was "the one thing we had to have" on the menu, says...

At Suburban Yacht Club, Luscher says he was inspired by the food in Southern California, which tends to be simple, sometimes healthy, and often seafood-focused.

“I’ve always loved going to the West Coast because there’s a high level focus on ingredients — but also still cheeseburgers and tacos,” Luscher says.

“If you take yourself too seriously, it doesn’t work.”

Chef Brian Luscher calls Suburban Yacht Club's Flamin’ Hot Cheetos Elote one of several...

Appetizers include flash-fried calamari, chile butter grilled shrimp with chimichurri, and Flamin’ Hot Cheetos elote. The citrus-cured ceviche is one of Luscher’s favorite dishes. The spicy tuna tostada has some zing from a drizzle of spicy chile mayo.

Most customers might be drawn to the “streetside” section of the menu for tacos, like a shrimp option with slaw and mangos, or the beer-battered fish. The mushroom and poblano rajas taco, a vegetarian dish, is a delight even for carnivores.

Those ditching the calorie counting might love the short rib quesabirria taco. Like the Flamin’ Hot Cheetos elote, SYC’s birria tacos are indulgent and on-trend.

The last time you had a burger from Luscher might’ve been The Grape’s cheeseburger, which Texas Monthly named the best burger in the entire state in 2009 . So Luscher added a cheeseburger to his menu at SYC, and even though it isn’t an essential menu item like shrimp tacos and ceviche, it’s inevitable that burger lovers will show up just to try it.

The Boardwalk Beach Burger was designed to taste like a backyard burger, the chef says: American cheese, a ketchup-mustard-mayo sauce blend, and lettuce, tomato and pickle on the side.

He says of the whole menu: “It’s refreshing for me, to not have to chef it all up.”

Customers can sit at a variety of indoor booths, outside or (pictured) at the bar at...

Lancaster says the name, Suburban Yacht Club, “started as a little bit of a joke,” he says. “It made us laugh.”

But the menu and the decor aren’t over-themed: Nobody’s wearing captain’s hats or telling pirate jokes.

Those in-the-know have been waiting on this new restaurant since May 2020, when it should have opened if not for the coronavirus pandemic. It’s 16 months late, but this laidback seafood spot, landlocked among a bunch of California transplants, feels right on time.

Suburban Yacht Club is at 5872 TX-121, Plano (at the Dallas North Tollway and Highway 121). Dinner only, at first, starting Sept. 7, 2021. Lunch comes later.

For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich .

Sarah Blaskovich

Sarah Blaskovich , Senior Food Reporter . Sarah writes about restaurants, bars and culture in Dallas. Follow @sblaskovich on Twitter and ask her what to do, where to eat or where to drink in your area.

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  5. MSC Seaside Dining

    yacht club restaurant frisco

  6. All Al Fresco, All the Time

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COMMENTS

  1. Suburban Yacht Club

    Enjoy a Southern California vibe at Suburban Yacht Club in Plano, Texas. Sip on Tiki-inspired cocktails, tacos, ceviche and more at the waterfront patio or the enclosed covered space.

  2. FOOD

    oaxaca-jack, onion, cilantro, jalapeño, radish, consomé, corn tortilla. grilled pineapple, guajillo salsa, white onion, cilantro, corn tortilla. mexican vanilla soft serve, chocolate sauce, peanuts. Suburban Yacht Club's menu highlights chef-driven boardwalk fare creating a Yacht Club culinary experience that ranges from SoCal streetside ...

  3. SUBURBAN YACHT CLUB

    Specialties: Come join us at our Holiday Pop-Up - The Sleigh Club! We are offering $10 Festive Cocktails in themed mugs, thousands of twinkling lights, tamales and churros in addition to our seasonal menus! Come sleigh it with us for Happy Hour specials! A laidback culinary experience that ranges from SoCal streetside tacos, boardwalk burgers and protein bowls, as well as fresh ceviche and ...

  4. Suburban Yacht Club Now Open at Granite Park

    Enjoy tropical drinks and chef-driven boardwalk fare at Suburban Yacht Club, a new restaurant concept by 33 Restaurant Group. Inspired by laidback SoCal vibes, the menu features dishes like Flamin' Hot Cheetos Elote, Baja Beer Battered Fish Tacos and Scorpion Bowls.

  5. Suburban Yacht Club

    Enjoy a chef-driven menu of ocean-inspired dishes and tropical cocktails at the Suburban Yacht Club, a unique restaurant in Plano. Set sail for a culinary experience with a vibrant atmosphere and friendly service at this coastal-inspired restaurant.

  6. Review: Sail Away with Suburban Yacht Club & Smartly Executed Fare

    Suburban Yacht Club offers tropical cocktails and chef-driven boardwalk fare with a coastal vibe. The menu features flash-fried calamari, elote with Flamin' Hot Cheetos, and beer battered Baja tacos.

  7. Suburban Yacht Club Restaurant

    Suburban Yacht Club is a Tex-Mex restaurant in Plano, TX. Read reviews, view the menu and photos, and make reservations online for Suburban Yacht Club. ... Frisco. Hours of operation. Mon-Thu, Sun 11:00 am-10:00 pm Fri, Sat 11:00 am-11:00 pm. Price. $30 and under. Cuisines. Tex-Mex, American, Cocktail Bar. Dining style. Casual Dining.

  8. Suburban Yacht Club coming to Plano; Gidi Bar & Grill opens in Frisco

    Suburban Yacht Club planning for August opening in Plano ... Frisco. Gidi Bar & Grill in Frisco specializes in African fusion food ... a new restaurant by father and daughter pair Gloria and Tony ...

  9. BRUNCH

    Suburban Yacht Club's menu highlights chef-driven boardwalk fare creating a Yacht Club culinary experience that ranges from SoCal streetside tacos, boardwalk burgers and baskets, as well as fresh ceviche and baja-style dishes.

  10. Brian Luscher's Suburban Yacht Club Brings SoCal Vibes to Plano

    A fter The Grape, an iconic Dallas spot in Lower Greenville, shuttered in 2019, co-owner and chef Brian Luscher set his sights on the suburbs. He joined 33 Restaurant Group (based in Frisco ...

  11. Hop aboard! Suburban Yacht Club opens in The Boardwalk at Granite Park

    Enjoy tequila and rum-forward cocktails, ceviche, and a cheeseburger at Suburban Yacht Club, a new restaurant inspired by California's Baja region. Located at The Boardwalk at Granite Park, this concept by Brian Luscher (The Grape, Luscher's) aims to recreate the vibe of the golden coast.

  12. Suburban Yacht Club

    5872 TX-121 Suite 104 Plano, TX 75024. Map It. 972-905-3664. Website. Suburban Yacht Club is the latest venture from 33 Restaurant Group, whose other concepts include Union Bear Brewing Co ...

  13. SUBURBAN YACHT CLUB, Plano

    Order food online at Suburban Yacht Club, Plano with Tripadvisor: See 3 unbiased reviews of Suburban Yacht Club, ranked #342 on Tripadvisor among 669 restaurants in Plano. ... Home2 Suites by Hilton Dallas-Frisco, TX. 869. 0.51 miles away. Sandman Signature Plano-Frisco Hotel. 334. 0.34 miles away. Hilton Dallas/Plano Granite Park. 1,073. 0.1 ...

  14. Suburban Yacht Club

    Suburban Yacht Club, Plano, Texas. 2,713 likes · 40 talking about this · 4,534 were here. Embrace the tide and sail away with tropical cocktails in hand and chef-driven, boardwalk fare. Suburban Yacht Club, Plano, Texas. 2,713 likes · 40 talking about this · 4,534 were here. ...

  15. Suburban Yacht Club, Frisco, TX

    I went for a walk in Granite Park's Boardwalk and got hungry for Sunday brunch. Suburban Yacht Club at the location offers an excellent menu with a wide variety of options for brunch enthusiasts, including seafood and taco lovers. The dishes were deliciously cooked and full of flavor. The drinks were plentiful, vibrant, and had just the right amount of alcohol to induce a pleasant buzz.

  16. Restaurants

    Enjoy a variety of cuisines and drinks at The Boardwalk, a waterfront destination with outdoor seating and a play area. Find out the hours, menus and reviews of the restaurants, including The Biscuit Bar, Chip's Old Fashioned Hamburgers, Suburban Yacht Club and more.

  17. Suburban Yacht Club now offering Southern California-inspired dishes in

    Suburban Yacht Club is a new restaurant from 33 Restaurant Group that offers dishes like Flamin' Hot Cheetos Elote and Epic Shrimp Burrito. The restaurant also has tropical cocktails, sangrias ...

  18. HAPPY HOUR

    MONDAY - FRIDAY 2-6PM. DRINKS. $2 OFF COCKTAILS. $2 OFF DRAFT BEER. $2 OFF WINE GLASSES. SNACKS. $2 OFF DRINKING SNACKS. $5 BAJA FISH TACO.

  19. Restaurant

    About the Restaurant. Embrace the tide and sail away at Suburban Yacht club, a coastal cantina offering tropical cocktails and chef-driven, boardwalk fare. Make Your Pick. Explore the Menu View Menu. Get in Touch. Contact Us. Address. 5880 State Hwy 121, Suite 104 Plano, Texas 75024. Phone.

  20. Suburban Yacht Club restaurant opens in Plano; city remembers Gayle

    Suburban Yacht Club restaurant opens in Plano; city remembers Gayle Hall, Grapevine director of festivals and more DFW news By CI Staff Compilation | 7:00 PM Sep 8, 2021 CDT

  21. Plano restaurant with funny name, Suburban Yacht Club, is now open

    It's 16 months late, but this laidback seafood spot, landlocked among a bunch of California transplants, feels right on time. Suburban Yacht Club is at 5872 TX-121, Plano (at the Dallas North ...

  22. The Boardwalk at Granite Park

    The Boardwalk is a collection of waterfront restaurants within Granite Park, a mixed-use development in Plano. Enjoy dining, attractions, events and more at this scenic destination.